Using actors and a presenter throughout the films were shot in Bournemouth the films covered a whole range of scenarios relating to employee engagement.
Since the RNLI was founded in 1824 its lifeguards and lifeboats have saved more than 139,000 lives, over 400 lives were saved during 2011.
Did you know?: Most familiar for his role as James Bond, Daniel Craig describes his support of the RNLI as a natural thing, having been brought up by the sea in Hoylake, where a lifeboat has been stationed for over 200 years.
The media interest in Daniel has ensured that his involvement with the RNLI has received generous coverage, raising awareness that we are a charity reliant on voluntary donations.